The No.1 India Pale Ale in the United States, Voodoo Ranger, arrives in Australian bottle shops on Monday.
The beer hails from the globally renowned New Belgium Brewing in Colorado. It’s gained cult status thanks to its edgy, disruptive personality and range of full-flavoured IPAs.
Kyle Bradshaw, New Belgium Brewing’s Director of Brand Marketing, said: “Dearest Australia, you gave us the genius of AC/DC and the golden god that is Chris Hemsworth. Crocodile Dundee [ahem] moved to the USA too! Now America is giving you a star in return, Voodoo Ranger – our most famous craft beer influencer, fashion icon and corpse! He’s a handful of juicy goodness and just the perfect amount of bitter.”
Voodoo Ranger was designed to attract a new generation of beer drinkers that were craft-curious and looking for a refreshing and fun alternative to an overly serious craft category. According to Nielsen data, it’s the top-selling IPA brand family in the US, showing more growth than the top 10 craft breweries combined last year (+$7.5million vs $2.6million).
The IPA is 6.8% ABV and a balanced West Coast dry-hopped IPA, with notes of guava, mango and pineapple with a delicately bitter finish.
Voodoo Ranger IPA cans (355mlx4x4) will be available nationally at Dan Murphy’s and other leading retail stores from March 22. It will be seeded on tap initially in selective crafty establishments across Sydney, Melbourne and Perth only, before rolling out nationally later this year.
Aussie brewer Lion’s global craft arm, Little World Beverages, acquired New Belgium Brewing in 2019. Voodoo Ranger will be brewed at its Camperdown brewery in collaboration with New Belgium’s Master Brewer Christian Holbrook.
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Categories: New releases