The Rockstar range of award-winning UK rums have arrived on Australian shores and will hit stores later this month.
The brand has secured a distribution deal with Endeavour Group that will see four Rockstar Spirits brands – Captn Webb Two Swallows series, with Citrus & Salted Caramel, Cherry & Salted Caramel and Orange & Ginger, and Banana Bomb, a 57% Navy Strength rum – sold in 240 Dan Murphy’s stores across the country.
Rockstar was recently awarded triple gold at the Rum & Cachaça Masters 2021 for its Captn Webb’s Two Swallows Citrus & Salted Caramel, Pineapple Grenade and Banana Bomb rum, and saw a sales increase of 550% in 2020.
Rockstar founder Tom Hurst (above) said: “We have recently secured a deal with the largest retailer in Australia, the Woolworths group, to roll out four of our products across their 240 Dan Murphy’s bottle shops. This gives us an immediate footprint across the whole of Australia. We are already tendering to add new lines to the deal in 2022.”
Rockstar Spirits promotes UK-Australia free trade deal
Rockstar has also been selected by Department of Trade to promote historic trade deal with Australia. The new trade deal will decrease tariffs on Rockstar Spirits exported to Australia by up to 5%.
Hurst recently completed a successful pitch on TV show Dragons Den, which is similar to Australia’s Shark Tank, and was described as an excellent entrepreneur by the Dragons (pictured above).
“Whatever your view on Brexit we now need to look at as many opportunities for new global trade deals as possible,” he said. “Australia was my first choice of export destination as the reduction in tariffs and improved ease of movement will really help me to grow my business in this new market.”
The Department of International Trade has made a promotional video with Hurst to promote the new trade deal and help encourage others to export to Australia.
“I will be heading over to Australia for a couple of months as soon as the COVID-19 travel restrictions are lifted, if things go well, we may look to base ourselves in Australia for part of the year. The increase in freedom of movement will be really helpful to make this happen.”
Inside the deal that brought Rockstar Rum to Australia
Categories: New releases