New releases

Pacific Ale joins the Little Creatures family

Little Creatures is celebrating summer early with the launch of its new Pacific Ale, which hits shelves across the country this week.

The release also coincides with the 21st anniversary of Little Creatures, which was born in huge shed – and former crocodile farm – on the water’s edge in Fremantle, Western Australia.

“21 years ago, we were pioneers in the American Pale Ale style of craft beer here in Australia,” Head Brewer Russ Gosling said. “Today, we continue to play a leading role in the industry and importantly the community when it comes to flavour forward, distinctive aroma, hoppy beers.”

“Little Creatures Pacific Ale has a soft fizz and passionfruit aroma, with a slightly dry yet super refreshing finish. The Pacific Ale captures all the big hop tropical flavours without the bitterness – delivering a fresh, session-able brew perfect for the summer months.”

Little Creatures Pacific Ale

Featuring passionfruit and citrus aromatics with a smooth, easy drinking finish, this taste of summer will be on the taps all year-round joining Little Creatures Pale Ale, XPA, Rogers and a brand new Hazy IPA in the core range.

The milestone will also be marked with the launch of Little Creatures’ signature Pale Ale in cans. The new cans will showcase Little Creatures’ new branding, which pays homage to the Little Creatures much-loved cherub as its centrepiece. Little Creatures will also release its fan-favourite XPA in cans from this week, with the brand-new Hazy IPA also due to land in cans later in August.

Gosling added: “IPAs are seeing huge growth here in Australia, and this is really being led by Hazy IPAs. Our previous IPA was more of a west coast style, which was quite hop-forward, but our new Hazy IPA has bigger, juicier, fruitier flavours. This is really the first of many IPA innovations you can expect to see from Little Creatures over the next little while.”

The Pacific Ale will be available in 4-pack cans & 16-pack case as well as a range of new cans including new Hazy IPA, XPA and Pale Ale. The Hazy IPA will be available from the end of the month for an RRP of $24 for a four pack of cans, or $69 for a 16 pack.

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Categories: New releases