Following three years of extensive research and development, the Mr Black Espresso Martini is launching in a 200ml can.
Mr Black is the number one Australian coffee liqueur, the fastest-growing coffee spirit in the United States, and is sold in the majority of the World’s 50 Best Bars.
Lingerie and swimwear brand Pour Moi recently revealed the most Googled cocktails in the world in the past year, with the Espresso Martini coming out on top in Australia and New Zealand.
The Mr Black team tried 156 different recipes, two production methods, and three canning technologies to create the final Espresso Martini canned cocktail. Crafted by Mr Black’s roasters and distillers on the NSW Central Coast, the final blend uses speciality-grade medium and light roast coffee from Colombia and Ethiopia.
Charged with nitrogen and made using top-grade arabica coffee, pure Australian vodka, and a generous splash of Mr Black Coffee Liqueur, the new RTD allows novices to nail Australia’s favourite cocktail in seconds. They simply need to give the can a good shake and it pours like a classic Espresso Martini, complete with a smooth, foamy head.
Mr Black founder Tom Baker said: “Over the last eight years we’ve earned our reputation as one of the top producers of coffee liqueur in the world. Whatever came after Mr Black had to live up to that. This isn’t your normal cocktail in a can – the Mr Black Espresso Martini is jammed full of delicious speciality grade coffees, vodka and Mr Black – just like you’d find in a top cocktail bar. Big coffee flavour, yet seriously sessionable. We’ve turned the flavour and texture all the way up – you know you’re drinking an Espresso Martini that’s for sure.
“People are so often let down by canned analogues of beloved cocktails. I can’t tell you how many times we’ve tried things – can or bottle – that have “coffee” or “cold brew” writ large on the label, but they taste anything but. The Mr Black Espresso Martini is the antidote to that experience. Big coffee vibes in a can.”
From the October 1, Mr Black Espresso Martini will be available nationally in 764 Liquorland, First Choice, Vintage Cellars and leading independent retailers in a new four-pack offering with a RRP of $34.99, (ABV 8%).
For more information, contact your local Southtrade Sales Representative or visit mrblack.co.
Categories: New releases