The first CBD drink to launch under the Karma wellness and probiotic waters beverage portfolio, Karma Water, has gone on sale in the US.
The CBD drink has been developed in in partnership with Canopy Growth Corporation, a Canadian cannabis producer in which Constellation Brands holds a 40% stake.
Karma CBD Water is crafted with Canopy Growth’s Broad Spectrum CBD distillate with a patented Push Cap technology, which protects the active cannabinoid constituents until seconds before consumption to ensure optimal potency.
“Karma Water is a leader in wellness beverages and we see CBD as the next evolution of our premium infused waters portfolio,” said CJ Rapp, Karma CEO. “We are thrilled to partner with Canopy Growth to deliver optimum wellness using best-in-class CBD paired with our industry-leading Push Cap technology to bring consumers an innovative new product offering in the CBD-infused beverage space.”
“Beverages are continuing to fuel the growth in the CBD category as consumers seek out familiar, fast-acting product formats that fit seamlessly into their busy lives,” said David Klein, CEO of Canopy Growth. “Through our strategic partnership with Constellation Brands and Karma, we are thrilled to provide our best-in-class CBD distillate and help add a groundbreaking new CBD wellness beverage to Karma’s industry-leading product lineup.”
Karma CBD Water is infused with 25mg of antioxidant-rich CBD distillate, plus four adaptogens and seven essential vitamins.
Karma’s CBD drink line up will be distributed through Constellation’s beer distribution network, which has helped the company become one of the fastest growing and the third largest beer company by volume in the US.
Karma CBD Water will be available in five natural flavors: Cranberry Lime, Blueberry Yuzu, Blood Orange Papaya, Lavender Orange and Watermelon Dragonfruit. It is naturally sweetened, vegan, non-GMO and free of preservatives, gluten and lactose, and are available in retail stores throughout the US.
Constellation’s drinks transformation
Constellation been booming since it won the US rights to the Corona and Modelo Mexican beer brands and reshaped its wines division.
However, it is currently battling with AB InBev over the US rights to use the Corona and Modelo names on anything but beer. Constellation’s Corona brand holds about 10% of the US hard seltzer market, which AB InBev says should belong to it as the global brand owner.
Constellation will reveal its latest results this week and investors are hoping to be given clarity on both its forays into hard seltzer and its multi-billion-dollar investment in Canopy Growth.
Hard seltzers overtake gin RTDs in Australia
Categories: New releases