Lion & BWS are giving away freedom six-packs

To celebrate being able to spend time with friends and family again, BWS and Lion have announced they are giving away 20,000 six-packs of beer to Aussies to share in the lead up to summer. 

“Lockdowns and restrictions have made us long for those much needed social interactions. But there is light at the end of the tunnel, and we are celebrating by encouraging Aussies to get together and share drinks with their mates,” said BWS Head of Marketing Vanessa Rowed.

Lion is supporting the Share a Drink campaign with 20,000 six-packs of XXXX DRY and James Squire Zero.

“We are super excited that many of us can finally spend more time together in person with friends, and cracking cold ones with our mates, which is why we have thrown in two of our newest and most popular beers,” said Lion’s Consumer and Marketing Director Anubha Sahasrabuddhe. 

XXXX DRY was until recently only available in the Northern Territory and Queensland, but due to popular demand it became nationally available in September. James Squire Zero was launched nationally in August for those looking to moderate their consumption, but still looking for a full-flavoured brew.

To redeem the free brew, Aussies over the age of 18 need to head to or the BWS app and create an account. When buying two six-packs of XXXX DRY or James Squire Zero, they will receive their second one for free at checkout*. 

BWS is also asking customers to share on social media who they are looking forward to sharing a drink with under the hashtag #cantwaitmate. 

“We’re passionate about making it easy for Aussies to connect with friends and family and there’s nothing more Australian than connecting over some great beers,” Rowed added. 

To get your free bevvies to share with mates, head to The offer is capped to the first 20,000 redemptions.

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