Mobile ordering and payment platform me&u has revealed the top five drinks Aussies imbibe to celebrate St Patrick’s Day.
It’s no surprise that Guinness was the most ordered drink on St Patrick’s Day 2021. However, the iconic Irish stout encountered some serious rivalry from Australia’s favourite tequila cocktail, with Guinness sales only being 1.6% higher than the trusty Margarita.
Top 5 St Patrick’s Day drinks
- Espresso martini
What’s more, me&u data found that the early bird gets the worm on St Patties, with 29% more orders placed at 5am compared to 12pm and 13% more orders placed at 9am vs 9pm.
But who is partying hardest? Data revealed that ACT is the biggest spender on March 17 with an average spend per patron of $53.43, however, also the state who faded the fastest, with an 81% decline in orders between 7pm and 8pm.
Guinness is OOO for St Patrick’s Day
Guinness has released a St Patrick’s Day campaign on social and digital via independent agency Thinkerbell in Australia.
The online campaign showing the iconic Irish harp logo against a black background with a white “out of office (all day) Thurs March 17th” box.
Lion connections director Ed Stening said: “St Patrick’s Day is the ultimate moment to come together with a pint of Guinness, and after the last 3 years of Covid interruptions, we’ve never been more excited to turn on the Out of Office and get into a pub for the day.”
Thinkerbell executive creative director Tom Wenborn commented: “I’m currently OOO enjoying a pint of Guinness, I’ll be back at my desk Friday 18th March. Please contact Jim Ingram if it’s urgent.”
Get in the Irish spirit with this new Guinness ad
Guinness has released a heartwarming ad in the United States to celebrate St Patrick’s Day, which brings to life the spirit and joy of when people come together once more.
In the ad, friends (both old and new), bartenders, and staff steadily come to the pub and join together to belt out the classic 1967 song “Can’t Take My Eyes Off You” as they reconnect and get back to the fun of the day.
“Just like a pint of Guinness, we’re making sure this St. Patrick’s Day was worth the wait,” said Nikhil Shah, Guinness Brand Director. “It’s time. Everyone is ready to recapture the magic of this holiday, and we can’t wait to be there to share some toasts along the way.”
Watch it below: