Grand Prix to drive 140% rise in Melbourne pub spending

Venues in Melbourne are cheering the return of Formula One to Melbourne’s Albert Park this week, with spend at restaurants, bars and pubs during the Grand Prix expected to increase by more than $2.1 million.

Research by NAB is predicting a $38 million spending boost during the Melbourne Grand Prix. The data shows retail is set to be fastest off the grid with spend predicted to grow by over $10 million in comparison to the week prior over the four-day race event.

NAB’s Executive for Small Business, Ana Marinkovic said it was great to see the return of big events in Melbourne.

“There is nothing more exciting than wheel to wheel racing to the first corner, but it’s more impressive to see that small businesses will be the big event winner,” Marinkovic said.

“We’re delighted to welcome the Formula One back. Events like the F1 returning to Australia’s cultural, events and sporting capital is fantastic news for small businesses who have really borne the brunt of the pandemic.”

Businesses in the Albert Park precinct are predicted to see significant growth in spend across several industries. Spend at bars and pubs in the area is predicted to be up by a whopping 140%, fast food restaurants should see a 50% jump in turnover and accommodation spend is expected to be up 33%.

Paul DiMattina (above), owner of South Melbourne pub, Lamaro’s said he’s gearing up for a big week of trade.

“Pre-COVID trade around Grand Prix weekend was always strong, and it looks like this year’s event weekend will be our biggest yet,” DiMattina said.

“In terms of bookings and events, this year’s GP has amazed me. People have an appetite for events again this year, and corporate groups have the money to spend as they haven’t been able to entertain clients or host events over the past two years.

“We have an all-hands-on deck attitude for the four-day event – all staff know it will be a busy, vibrant time.”

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Categories: Business