The Gospel is gearing up for this year’s Rye July – a month-long immersion of all things Australian rye whiskey, with the Manhattan its highlighted cocktail for 2023.
The Melbourne-based distillery is partnering with bars across Australia to feature the famous cocktail on their menus, with a
major prize to be won for both bartenders and consumers in each state.
Patrons that enjoy a Manhattan cocktail have the chance to win a ‘Manhattan Experience in Melbourne’ for two courtesy of The Gospel, while bars also have an opportunity to win, with the top Manhattan selling and promoting venue of each state set to score an ultra-limited, co-branded The Gospel barrel and 5L of The Gospel whiskey.
“Rye July has grown into a key period for us to spread the good word about deliciously unpretentious Australian rye whiskey,” The Gospel Co-Founder Andrew Fitzgerald said.
The Manhattan Experience is a chance to dive even deeper, showcasing our signature serve in collaboration with bars across the country. We currently have over 40 venues already confirmed to take part in this year’s Rye July festivities, with the list set to grow.
“We are honoured to continue to build The Gospel story with the help and support of iconic venues across the country. Rye July is an opportunity to further engage with our current and onboarding venues, and allows us to encourage people to go to venues throughout July and discover the versatility and deliciousness of the Manhattan cocktail.”
In addition to the flagship promotion for this year’s Rye July, The Gospel will kick start the month with its first project
release for the year – Legacy Rye. The three-year-old whiskey is distilled from a mashbill typical of a Maryland-style Rye – 59%
unmalted Mallee rye sourced from the Murray Mallee region of South Australia, 35% Australian corn and 6% Australian malt barley.
The Rye July calendar will also feature collaborations and events with the likes of Fancy Hank’s, Captain Melville, W
Hotel Melbourne, Heartbreaker, Catfish, Bad Frankie’s, and the Adelaide Beer & BBQ Festival.
A full list of events and collaborations id available online at www.thegospelwhiskey.com/pages/rye-july.
Venues that would like to take part in this year’s Rye July and the Manhattan Experience promotion, should contact Vanguard Luxury Brands at firstname.lastname@example.org