Coopers has updated its Vintage Ale packaging to reflect the brewery’s new brand design ahead of its 2023 seasonal release.
In the first major update to core packaging in 20 years, the iconic Coopers roundel was refreshed last year. Design agency Cowan was engaged to deliver the brand’s new look, with products featuring the new packaging and updated tap badges rolling out into liquor outlets and licenced premises across the country.
Each year, the Coopers brewing team creates a unique, premium-quality craft style beer that is characterised by its hop selection and highly anticipated by beer lovers around the country.
The limited-edition Coopers 2023 Vintage Ale features American hop Talus which provides intense fruity and floral flavours. In keeping with the heritage of Vintage Ale, this year’s release is a full-bodied, extra-strong ale sitting at 65 IBU and an alcohol level of 7.5% ABV.
Coopers Managing Director and Chief Brewer Dr Tim Cooper said the 2023 Vintage Ale continues the brewery’s tradition of producing highly popular annual seasonal releases.
“Australian drinkers have a real thirst for seasonal brews, and we expect loyal Coopers drinkers will be exceptionally pleased with this year’s Vintage Ale release,” Dr Cooper said.
“A rich, balanced and full-bodied ale, the 2023 Vintage drinks well immediately, and if stored under cellar conditions will evolve and develop to become more complex over time.
“The flavour hero of the 2023 Vintage is Talus, a dual-purpose American hop that delivers bold aromas of citrus and berries, with grapefruit, stone fruit, coconut, and pine on the palate.
“As with every Coopers Vintage release, only a limited number of kegs and cartons are available so drinkers should get in early to ensure they don’t miss out.
“The long heritage of Coopers Brewery’s Vintage Ales has generated a legion of fans across the country, and we know they will be eager to taste this latest release.”
Coopers 2023 Vintage Ale is the 23rd in a series of Vintage Ales that commenced in 1998. Like all Coopers ales, Vintage Ale undergoes secondary fermentation and natural conditioning.
Released in the lead up to Father’s Day, it will be available in liquor outlets from late July in 355ml bottles, six-packs and 24-pack cartons. It will also be available for a limited time on tap at selected venues around the country.
Categories: New releases