Brisbane-based drinks company Mandatory Spirit Co. has released a range of Australian-made flavoured vodkas in one litre boxes.
The Bag-in-Box (BIB) packaging reduces their carbon footprint by eight times compared to using glass bottles. Research shows packaging is incredibly important for Millennials, with 85% considering the packaging material to be a key part of the product and purchasing experience.
Mandatory Spirit Co. Co-Founder Mark Collins said the products had been created to meet consumer demand for convenient, ready-to-drink products, with the BIB packaging and portability making the product stand out. He noted that with Aussies increasingly looking for grab-and-go alcohol products to take to parties or gatherings with friends and family, packaging that is easy to open, dispense, and store is high on the consumer’s wish list.
There are three flavours available: Luscious Strawberry Vodka, Tantalising Raspberry Vodka and Cherry Bliss Vodka.
Collins said: “We are excited to add another range to the portfolio with our flavoured vodkas, 100% Australian made, Aussies will be able to taste the delectable fruitiness in each product.
“A fun, attractive and compact answer for the ready-to-drink demand in a one litre box which continues to speak to our environmental efforts.”
Mandatory Spirit Co flavoured vodkas are available from Dan Murphy’s stores nationwide for $60.99.
Categories: New releases