More than 300 hospitality professionals from Brisbane, the Gold and Sunshine Coasts attended Paramount Liquor’s Future Proof event last night.

Held at The Lussh in Woolloongabba, the successful event showcased brands and explored where the industry is heading and how to best move with the tides.

Paramount’s Evolution Marketing partners across beer, wine, spirits, and mixers took part in the event. Companies showcasing their products included Accolade Wines, Bacardi Martini Australia, Brown-Forman, Craft Revolution, Carlton & United Breweries, CUB Premium Beverages, Diageo, Fever-Tree, Pernod Ricard, Moet Hennessy, Paramount Connect, Proof & Company, Proximo, Red Bull, Sam Smith & Sons, Southtrade, Stone & Wood, Treasury Wine Estates and William Grant & Sons.

Throughout the evening, guests used the Paramount Passport, a newly designed mobile based experience created by Paramount Liquor. As guests explored the event they were able to scan at each supplier stand and panel discussion.

As Australia’s largest independently-owned liquor wholesaler, Paramount was focused on providing panel discussions
tailored to on-premise attendees. The three panels hosted by Sam Bygrave were Future Proof Your Brand, Future Proof The Industry and Future Proof Brisbane.

Wade Tiller from Hard Fizz and Daisy Tulley from the Mucho Group, Evan Stroeve, Jamie Fleming from Alba Bar & Deli, Bonnie Shearston from the newly opened Ruby, My Dear and Andie Bulley from Savile Row and The 86 Club all shared knowledge, insights, recommendations and learnings.

Paramount Liquor director Nathan Rowe said the event was a night filled with new experiences and meaningful discussions.

“Paramount is proud to facilitate connections and educate the industry,” he said.

Further Future Proof events will soon be announced.