New releases

Diageo releases zero alcohol Captain Morgan Spiced Gold

Diageo has unveiled Captain Morgan Spiced Gold 0.0% in the UK, an alcohol-free alternative to its Original Spiced Gold.

Following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% over the past few years, Captain Morgan Spiced Gold 0.0% is the first dark spirit, to join Diageo’s alcohol-free portfolio.

Diageo said Captain Morgan Original Spiced Gold 0.0% looks to tap into the increasing popularity of rum, with Captain Morgan seeing global organic net sales growth of 2% in Diageo’s FY23 Preliminary Results.

Captain Morgan Global Brand Director Samori Gambrah said: “With a resurgence of rum as a drink of choice and the global alcohol-free spirit market set to increase, Captain Morgan 0.0% is perfectly placed to not only meet growing demand but also give those looking to moderate their consumption a new alternative.”

Developed over the past two years by Diageo’s innovation team, the zero alcohol spirit has been created with intricate layers of flavour starting with rich notes of caramel, molasses, vanilla and warm brown spices.

Diageo Liquid Scientist Amanda Brown said: “It’s been an exciting journey working on Diageo’s first alcohol-free dark spirit. When creating Captain Morgan 0.0%, we went through more than 400 recipes before we were able to capture the iconic rum and spice flavour of Captain Morgan Original Spiced Gold, but without the alcohol. Captain Morgan 0.0% has been created by layering flavours that deliver the complexity and depth that consumers know and love.”

Initially launching in Great Britain from September, followed by Estonia, Lithuania and Latvia later this year before further roll out across Europe in 2024, the alcohol-free spirit will have an RRP of £15 in Great Britain.

Explosive growth fuels rum renaissance

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Categories: New releases