The first-ever el Jimador tequila Marg Machine is serving frozen Margaritas across Australia over spring and summer.

To celebrate the Marg Machine taking its maiden voyage Down Under, el Jimador tequila will be giving away up to 10,000 free margaritas from September, kicking off at three Sydney events, during its Margs For Everyone promotion.

El Jimador Senior Brand Manager Richard Dredge said: “Margs For Everyone shows that real tequila belongs in the hands – and glasses – of everyone no matter who you are, where you’re from, what you’re into, or where you call home. As part of the campaign, we look forward to bringing authentic, incredible experiences to thousands of customers across Australia throughout the Summer months.”

First up on the East Coast tour is the Taste in the City festival at Bondi Pavillion, a festival celebrating food, drinks and live entertainment on 2-3 September 2023.

The marg machine will then head to the Hills Festival at Bella Vista Farm on 8 October, followed by the Wahroonga Food & Wine Festival in Wahroonga Park on 29 October 2023.

To sample a free frozen Margarita, simply head to the el Jimador Marg Machine and use the secret password “Margs for everyone”.

In recent years tequila has seen a renaissance and its popularity has skyrocketed, especially with venues and consumers’ growing appreciation of quality tequila.

El Jimador was the first of its kind. It is naturally fermented, without the addition of yeasts and offers bright, citrus, herbaceous notes which makes it perfect for cocktails like Margaritas and Palomas.