Oatley Fine Wine Merchants (OFWM) has added Kylie Minogue Wines to its portfolio.
OFWM is now responsible for the exclusive Australian distribution of the wine range, which was launched in May 2020. It is currently sold in 31 countries and was previously distributed in Australia by De Bortoli Wines.
Kylie Minogue Wines is a collaboration between English beverages distributor Benchmark Drinks and the Aussie pop star. The portfolio of nine wines includes the number one Prosecco Rosé, Signature Rosé and Zero Percent Alcohol Sparkling Rosé in the UK. Since launching in 2020, the brand has sold over nine million bottles, with a glass of Kylie Minogue Prosecco Rosé sold every six seconds.
“I am unbelievably humbled and thrilled by the global response to Kylie Minogue Wines. To be the number one Rosé brand in the UK and selling over nine million bottles since we launched across thirty-one countries is an incredible testimony to the amazing producers and winemakers that we are lucky enough to work alongside,” said Minogue.
OFWM Owner and Chairman Sandy Oatley said: “We feel very privileged to represent Kylie’s wines here in Australia and to be given the opportunity to build on the global success of her wines. It will be an absolute pleasure for our team to represent Kylie’s outstanding wines in the Australian market and to share with our valued customers.”