Italy’s iconic red apéritif Campari is preparing to celebrate Negroni Week 2023 at venues around the world and Australia is joining the party.
Since the cocktail’s creation in 1919, Campari has been the red heart of the Negroni, which showcases the unique flavour profile of the apéritif .
Each year Campari and Imbibe Magazine join together during Negroni Week to support Slow Food’s mission to foster a more equitable and sustainable world of food and beverage through a series of local events at bars, restaurants, and retailers in Australia and around the world.
The week-long celebration puts the power of fundraising in the hands of the industry, growing over the past decade to raise over $4 million globally.
Slow Food, the official giving partner for the second year, is a global movement of local communities and activists across more than 160 countries.
The Slow Food Negroni Week Fund will give direct support to Australians working in hospitality, helping preserve cultural and biological diversity, promote food and beverage education with knowledge exchange, foster equity, and justice.
What Negroni Week will look like in Australia
The celebrations in Australia will kick off with a launch party on 18 September at Hickson House Distilling in The Rocks, Sydney.
Throughout the week, there will be the opportunity to celebrate cocktail culture and show appreciation for the art of mixology, recognising the dedication and skill of bartenders to create one of the world’s most iconic and loved cocktails.
Across Australia, there are over 230 participating venues to visit and experience Negroni Week with their own unique twist.
Campari Australia Marketing Director Paolo Marinoni said: “Year on year, Negroni Week is packed with celebration and creativity. It is impressive to see how the Australian hospitality industry’s red passion continues to evolve each year.”
Key events include:
- Bar Red by Campari at the Dolphin Hotel (above) – a pop-up bar celebrating the ritual of the aperitivo is taking over The Dolphin Hotel in Surry Hills from 20 September to 22 October. The atmosphere will be steeped in red, with a drinks list featuring “Newgronis”, a range of reimagined Negronis by Bars Director Josh Reynolds, paired with a snack menu from Executive Chef Danny Corbett.
- Giusy Castaldo takeovers: Giusy Castaldo from Kwant in London, is taking over Rockpool Sydney (20 September) and Society in Melbourne (24 September). Giusy is showcasing some of Kwant’s signature Campari cocktails
- The Negroni Dinner: Fancy Hanks in Melbourne is hosting a three-course dinner on 20 September. The menu is paired with and inspired by the Negroni
400 Gradi announces delicious line up for Negroni Week
400 Gradi will be pouring a selection of unique negronis from September 18 to 24, with a part of the earnings from every Negroni donated to Slow Food.
Guests can choose from an extensive, special edition menu which includes the Coconut Aged Negroni, featuring classic flavours with a twist – the concoction includes rum that has been aged in a coconut and coconut water. The Pink Negroni combines Campari, Passoa, dragonfruit, white vermouth and vodka to create a fruity and sweet variation.
For more information about what’s happening during Negroni Week 2023 visit campariau.com/negroniweek/