Australian Vintage is launching a range of Prosecco-based wine spritzers called Tempus One.
The spritzers feature Australian Prosecco, soda and three flavours: watermelon, berry and passionfruit that are designed to appeal to a younger generation of drinkers.
At just 4% ABV, each 330ml can is equivalent to one standard drink, which Australian Vintage said makes it an approachable RTD with a sessionable ABV. The range also features only 38 calories per 100ml, providing a lighter option to many other RTDs currently on the market.
As part of its launch, Tempus One’s partnership with Live Nation will be bringing the spritzer to music festivals across the country over summer.
“Tempus One is the perfect accompaniment to long summer days and nights – as well as Australia’s summer music festival circuit – where the brand will activate targeting its key audience and recruiting a new generation of wine drinkers who
will be coming back for more,” Australian Vintage said.
The launch also comes as RTD volumes growing faster than any other drinks category in the alcohol market.
Australian Vintage Chief Marketing Officer Tom Dusseldorp said: “Tempus One is an exciting new venture which will operate alongside its older sister, Tempus Two. Where Tempus Two provides discerning wine drinkers with an elegant, crafted choice, Tempus One breaks the wine rules.
“Younger generations are promiscuous drinkers, looking for refreshing, lighter alcohol options and aesthetics. The launch of Tempus One will provide young Aussies with a unique full flavoured Prosecco-based RTD.”
The range is priced at $25 RRP for a 4-pack, and is rolling out from 15 October in selected Ritchies Liquor stores across Australia’s East Coast in October, before being rolled out to other stores and regions in early 2024.
Categories: New releases