New releases

Ultra-premium Herradura Legend arrives in Australia

Casa Herradura has expanded its ultra-premium tequila portfolio in Australia with the launch of Herradura Legend.

This first-of-its-kind Añejo tequila is made in small batches from the finest 100% Blue Weber Agave, traditionally cooked, naturally fermented, twice distilled, and matured for at least 12 months using a unique combination of seasoned, grooved and new American white oak barrels.

Casa Herradura is currently the only major tequila distillery that produces its own barrels to ensure the highest quality product, and these unique barrels have been deeply grooved, exposing the tequila to more layers of toasted oak as it ages.

This process results in an Añejo tequila with an incredibly rich, deep colour and a luxurious, velvety smooth taste. It is both an exceptional sipping tequila and an ultra-luxurious addition to cocktails.

Herradura Legend was introduced by Brown-Forman Australia at a VIP event and tasting at the exclusive CIRQ rooftop bar on the 26th floor of Crown Sydney last week, where it was served to attendees in Champagne flutes and also as an Ultra Millionaire Tommy’s with lime and agave.

Tequila Herradura Legend marks the first release under a new generation of Casa Herradura’s female legacy. Karinna Enriquez Hurtado currently serves as Master Taster at the historic Casa Herradura in Amatitán, Mexico and joins a decades long heritage of women leading Tequila Herradura from barrel to bottle.

Tequila Herradura Legend recently scooped a Gold Medal ar the 2023 San Francisco World Spirits Competition and secured a score of 93 in the 2023 Ultimate Spirits Challenge.

Herradura Tequila Senior Brand Manager Richard Dredge said: “At Tequila Herradura, we’ve been innovating in the tequila category for more than 150 years, and that continues with the launch of Legend. Legend’s one-of-a-kind production process
sets it apart from its category competitors. It’s an incredibly rich and smooth sipping tequila that we know Aussies will love.”

Herradura Legend has an RRP of $300 and is available now to purchase from major retailers including Dan Murphy’s.

Drinks giants bank on super-premium tequila

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Categories: New releases