[yellow tail] has released a new range of bottled, ready-to-drink sparkling cocktails just in time for summer sipping.
Sparkling Cocktails are made from sparkling wine from cool harvested grapes and natural flavours from Australian fruits and are available in two flavours: Wild Peach Bellini and Blood Orange Mimosa.
[yellow tail] Australian ambassador Sophie Monk said: “I’m a huge fan of sparkling wine and I love a no-fuss cocktail so new
[yellow tail] Sparkling Cocktails are the perfect match for my tastebuds and lifestyle. It’s ready to serve, share and enjoy at cocktail hour – whenever that may be!”
Sparkling wine, ready-to-drink and spirits categories are all in growth globally and in Australia, primarily driven by millennials and younger drinkers seeking flavour and convenience.
“The ready-to-drink segment is booming in Australia – it’s the fastest-growing category in the alcoholic beverage industry globally,” said [yellow tail] Global Marketing Manager Anna Czarnocka.
“Coupled with the rising cost of living, we are seeing more consumers increasingly focusing on products that offer accessibility, convenience and value – without compromising on taste,” This is exactly what premium [yellow tail] Sparkling Cocktails deliver,”
New [yellow tail] Sparkling Cocktails are available at Dan Murphy’s and BWS nationally at RRP $18 per 750ml bottle.
Why Sophie become a [yellow tail] brand ambassador
Sophie Monk became the first-ever Australian brand ambassador for [yellow tail] last month after approaching parent company Casella Family Brands about the role.
“The weirdest thing is, I approached them to be the ambassador! I asked them because I’ve been drinking [yellow tail] forever … and it’s my vibe,” Monk told news.com.au.
[yellow tail] jumped at the idea because the wine brand believes she shares its life-loving spirit – optimistic, down-to-earth, and straight-talking.
“I’ve been sipping on [yellow tail] Chardonnay and celebrating with [yellow tail] Bubbles for as long as I can remember,” Monk said.
“As a loyal fan already, I was genuinely thrilled to be invited to officially partner with [yellow tail], an Aussie brand that epitomises everything I love about life, love, and wine.
“What I admire most about [yellow tail] is that like me, it’s a brand that doesn’t take itself too seriously. Wine has always been about sharing a few laughs with friends or marking special moments with family – it doesn’t need to be stuffy and complicated…just really delicious.”
Categories: New releases