The Johnnie Walker Blue Room has opened in Sydney, offering a pop-up bar experience in Pitt Street Mall for Christmas shoppers.

The first whisky-dedicated space in Sydney’s inner-city shopping precinct, the Blue Room features Johnnie Walker’s extensive award-winning range including the venue’s eponymous Johnnie Walker Blue Label.

Until 29 December, shoppers can take a seat at the Ritual Bar, the ornate centrepiece of the Blue Room, where guided tastings of Johnnie Walker Black Label, Johnnie Walker Gold Label Reserve and the iconic Johnnie Walker Blue Label are being hosted by whisky experts.

After enjoying a tasting at the Ritual Bar, guests can explore Johnnie Walker’s premium selection, including limited-edition and rare varieties such as the Johnnie Walker Blue Label Lunar New Year Edition and prestigious John Walker & Sons King George V, and purchase bottles for themselves or as a gift.

Guests will also be among the first in Australia to be able to purchase limited quantities of Johnnie Walker Blue Label Elusive Umami, ahead of its official launch next year.

Glassware specially designed to highlight the unique flavours of the whisky and personalised engraving is also on sale.

“We’re delighted to be swinging open the doors to a brand-new whisky experience for the first time in the heart of Sydney’s central shopping district,” said Johnnie Walker Australia Marketing Manager Melissa Barry.

“Beyond the invitation to dive deeper into the world of Johnnie Walker, the Blue Room is a space where shoppers can indulge in a moment of quiet luxury during the busy festive shopping season, conveniently enjoy a dram, or pick up a thoughtful last-minute gift for the Scotch lover in their life.”

The Johnnie Walker Blue Room is located at Shop 03G/5050 Pitt Street, Sydney.

PHOTO SPECIAL: Johnnie Walker opens flagship store & bar