Independent seltzer brand Hard FIZZ has signed a ranging deal with BWS that will see it stocked in the retailer’s 1400 outlets nationwide.

The deal initially includes the brand’s Raspberry EXTRA STRENGTH RTD and popular variety pack.

A ‘new to market’ flavour, exclusively for BWS, is also in the works, and is likely to hit fridges in April.

“It’s beyond exciting to be expanding our national footprint,” said Hard FIZZ CEO Wade Tiller.

“Raspberry EXTRA STRENGTH is one of our new favourites and our variety 10 packs are very much the ‘hero’ format of the moment.

“It’s great brand alignment for us too – we love the focus that BWS is placing on younger demographics, and that very much fits our vibe and ethos.

“Ultimately, it’s consumers who are the real winners here as it provides much more accessibility to Hard FIZZ.”

The deal will see Hard FIZZ founder and Grammy nominated music producer DJ FISHER perform at the brand’s Gold Coast brewery as part of a BWS Cool Room promotion on February 15. An in-store activation is now up and running in BWS outlets nationally with customers able to win the ‘money can’t buy’ experience by registering their details on the BWS website via a QR code.

It’s the first time FISHER will perform at the brewery, which he helped found in 2021.