The inaugural Penfolds Evermore grant round has launched in Australia, with $200,000 made available to support bold and innovative projects that contribute to community and culture.

With a focus on three key areas, ‘food’, ‘winemaking/viticulture’ and ‘creative arts’ (including fashion, art and music), up to three grants will be awarded to those who venture beyond in their chosen field. Starting in Australia (pilot), with France, United States and China to follow.

The grant round is part of the Penfolds ‘Evermore’ platform that focuses on the brand’s positive contribution to sustainability globally.’

Chief Winemaker Penfolds Peter Gago said: “In life and in business, it’s important to give back. Penfolds has been blessed with 180 years of successfully making and selling wine. Our footprint may be found across many vineyards, across many countries.

“How good is it to vigorously embrace the future – to strategically create new legacies, to implement a more diverse global overview, to courageously seek new challenges – as of day one of our next 180 years!”

Evermore is Penfolds first brand-level coordinated sustainability platform and captures its aspirations as a global winemaker, employer, and leader to leave a positive mark on the places, communities and people it engages with, contributing to a world where future generations can thrive.

The three strategic priorities that underpin Penfolds Evermore are:

1. Community and culture: supporting Penfolds communities, both local and global, to thrive by fostering connection and culture – with the grant program directly linked to this pillar.
2. Future winemaking: advancing winemaking and viticulture practices through ongoing innovation and supporting the next generation of bold and curious winemakers.
3. Towards sustainability: taking steps to help preserve our natural world focused on production practices, winemaking and viticulture.
   

Penfolds Managing Director Tom King said since Penfolds beginnings in 1844, the merging of science, art and innovation have been represented using the catchcry “1844 to Evermore”.

“As Penfolds celebrates its 180th year in 2024, it’s an opportunity to look forward to what’s next – Evermore reflects Penfolds ambition to honour our storied past while creating a legacy designed to deliver positive impact for the future,” he said.

Expressions of interest close on 17 March 2024. To find out more about Penfolds Evermore, visit penfolds.com/evermore.

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