Tooheys has unveiled a billboard outside Sydney Airport to coincide with NFL star Travis Kelce’s arrival in the city to watch girlfriend Taylor Swift perform four concerts at Accor Stadium.
Kelce arrived in Sydney on Thursday morning and has already been introduced to the local wildlife during a visit to Sydney Zoo with Swift.
Toohey’s Chris Allan said: “Just Like us at Tooheys, Travis is a solid team player. I’m sure he’s over here to catch a bit of Aussie NRL… and support his girlfriend too.
The billboard, created by Thinkerbell, is a nod to the upcoming 2024 NRL season, which kicks off on 3 March. Toohey’s is a NSWRL partner.
Kelce made global headlines earlier this month for the role he played in the Kansas City Chiefs’ victory at the Super Bowl in Las Vegas. Taylor Swift was on hand for the game and scored headlines for chugging a beer on camera.
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Taylor Swift tour turbocharges hospitality spending
The Taylor Swift tour has led to a massive weekend for Melbourne, with NAB data showing an estimated $174 million boost in spending.
NAB merchant terminal data for 16-18 February shows a 33% increase in spend when compared to the month prior, with an estimated $86 million poured into the city’s accommodation, hospitality, and tourism sectors.
The data, provided by Australia’s largest business bank, also reveals businesses around the MCG precinct were the big winners:
- Accommodation up 238%
- Bars and pubs up 146%
- Restaurants up 99%
- Clothing stores up 67%
NAB Executive for Business Metro and Specialised Julie Rynski said the superstar’s reputation not only had fans up out of their seats, but Melbourne’s economy was also dancing to a strong beat.
“Taylor was certainly the cheer captain for businesses across the city. From sold-out hotels to bustling restaurants, the economic boost that follows is tangible,” Rynski said.
“The tour has attracted fans from across the world. And it’s not just about the event itself, but the entire experience – dining before a show, shopping for merchandise and exploring the city’s vibrant nightlife.”
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