Brown Brothers has partnered with Coles Liquor to launch a limited-edition Cienna Hot Cross Bun wine for Easter.

Inspired by the iconic hot cross bun, Limited Edition Cienna Hot Cross Bun is a fruity red wine featuring hints of cinnamon and melted brown sugar. It has a light bubble to the finish and Brown Brothers reckons its the perfect tipple to enjoy with a hot cross bun or antipasto including cured meats, pickled vegetables and olives.

Brown Brothers Senior Brand Manager Tarynn Barrie said: “We’re really excited to introduce limited-edition Cienna Hot Cross Bun to our range this Easter. Our goal was to enhance the Easter experience by offering this unique twist to the traditional celebrations, whilst delivering the #1 driver of the category – taste.

“We know our consumers are driven by taste, and this wine won’t disappoint. It’s bursting with all the flavours we love about hot cross buns, like cinnamon, cloves, ginger and nutmeg, which we think will strike a chord with wine lovers looking for something new and exciting.”

Coles Liquor General Manager of Customer Loyalty Mia Lloyd said the collaboration builds on the winemaker’s other limited-edition flavours including Moscato Strawberries & Cream, Moscato White Chocolate & Raspberry Ripple and Cienna Salted Caramel, which sold out weeks earlier than expected.

“We’re spicing up Easter this year with the launch of Brown Brothers Limited Edition Cienna Hot Cross Bun, available exclusively at our national Liquorland and First Choice Liquor Market stores and online,” Lloyd said.

“Brown Brothers is known for pushing the boundaries of flavour innovation in the wine industry, and this refreshing red wine is no exception.

“It’s a hot cross bun in a bottle and features all the delicious traditional flavours of Australia’s most-loved Easter treat that our customers will love to share with friends and family.

“The Brown Brothers Limited Edition and exclusive flavours have seen extraordinary success across our stores and we know our customers are going to hop at the chance to try this new delicious flavour.”

Brown Brothers Limited Edition Cienna Hot Cross Bun is best served chilled and is available for $16 exclusively at national Liquorland and First Choice Liquor Market stores and online at brownbrothers.com.au until sold out.