Doozy has introduced HALF & HALF —a category-first blend of Vodka Iced Tea & Lemonade.

The new release has been crafted by the team at Doozy, who include Richards Rose and AFL Sydney Swans stars Will Hayward (alongside his brother Harry Hayward), Ollie Florent, and Isaac Heeney.

Doozy HALF & HALF enters the RTD market at a time of unprecedented growth in the category, with RTD consumption soaring by 104% in the past two years and accounting for 13% of total liquor sales in Australia.

Richards Rose & Co-Founder/Director of Doozy Drinks Digby Richards said: “HALF & HALF is a true representation of Doozy’s evolution and vision. We’ve identified a unique opportunity within the Australian RTD landscape to create a drink that resonates with the modern consumer’s desire for full flavour adult beverages.”

The new release is available in two flavours – Vodka Iced Tea & Lemonade with Raspberry and Vodka Iced Tea & Lemonade.

Hayward said: “With Doozy HALF & HALF, we’re not just mixing drinks, we’re mixing things up. We’re taking two already awesome things and creating something entirely new and exciting. We’re sticking to bold flavours and simple, impactful branding to create a unique and memorable brand and experience. Here’s to daring to be different and embracing the doozy spirit.”

Richards said Doozy was transitioning from an independent brand to a “national lifestyle icon”.

“For this launch, we’re expanding our national footprint and tapping into broader audiences who appreciate quality and creativity,” he said.

“Plus, having our founders deeply connected with the Swans, one of the country’s biggest fan bases, gives us an edge and authentic connection with our community.”

Doozy HALF & HALF has just launched nationally across over 750 stores. Each pack contains 4 x 330mL cans, with two flavours available (Vodka Iced Tea & Lemonade and Vodka Iced Tea & Lemonade with Raspberry) at an RRP of $27.99 per 4-pack.