Vanguard Luxury Brands has announced an exclusive distribution partnership in Australia with global whisky leader Whyte & Mackay.

Whyte & Mackay’s brands include The Dalmore Single Malt Whisky, Jura Single Malt Whisky, Fettercairn Single Malt
Whisky and Tamnavulin Single Malt Whisky, alongside Harveys Bristol Cream Sherry, and Glayva Whisky Liqueur.

Established in 1844 in Glasgow, Whyte & Mackay Co. is the fifth-largest Scotch whisky producer globally. The company has experienced remarkable growth being the fastest growing single malt owner from 2019 to 2022, across both the domestic and global travel retail channels, as recognised by the IWSR.

Whyte & Mackay Director of Developing Markets Mike Southgate said: “This is a very exciting time for Whyte & Mackay as our exceptional portfolio of single malts is outperforming across global markets. We believe that Vanguard’s expertise coupled with the scale of Lion, can truly engage the Australian consumer as we bring our ambitious single malt
whisky plans to life.”

Vanguard Luxury Brands Head of Sales Michael Cox said: “Vanguard has always championed bringing the best brands to the best bars and the addition of Whyte & Mackay to our portfolio only further bolsters this vision. We could not be more thrilled at the opportunity to solidify our role in the single malt space with these highly sought after products and continue our mission to shape premium drinks culture in Australia.”

Whyte & Mackay was previously distributed in Australia by Amber Beverages.

Whyte & Mackay’s Australia Area Manager Fraser Russell said: “After 15 years of collaboration with Amber Beverages, this decision marks a strategic move for both respective businesses. We are sincerely grateful to Patrick Borg and the Amber Beverage team for the long, supportive history we have shared together and wish them success for the future.”

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