A Grey Goose cocktail that racked up $10+ million in sales at the US Open Tennis Tournament has become a social media sensation.

Cocktail lovers around the world have become obsessed with the Honey Deuce, which has been a staple at the tennis tournament since 2007.

The signature cocktail contains Grey Goose vodka, lemonade and raspberry liqueur, garnished with three balls of honeydew melon.

It was created by former Grey Goose ambassador and restauranteur Nick Mautone, who was inspired by the light and refreshing taste of honeydew melons, with the added bonus that when scooped, the fruit resembled the bright green tennis balls seen on the court.

While more than 2.2 million Honey Deuces have been sold at the US Open since its creation nearly two decades ago – CNN estimates it surpassed $10 million in sales at this year’s tennis grand slam event – it’s only been in 2024 that the rest of the world has cottoned onto the cocktail.

Its visibility has been elevated by everyone from retired Grand Slam champion Serena Williams to Kendall Jenner and singer Taylor Swift being spotted with Honey Deuces in hand.

The US Open X account shared a photo of Swift reaching for the drink, along with the caption, “Taylor Swift getting the full US Open experience!”

And a frenzy was born.

TikTok was suddenly jammed with Honey Deuce cocktails as people scrambled to cash in on the excitement.

Serena Williams even gave it a shout out on her TikTok. She took a sip of the drink and said: “Honey, that’s not deuce – that’s called honey ace. Let’s rename it. It is good.”

Why isthe cocktail so popular? Grey Goose vice president of marketing Aleco Azqueta told CNN it was “the taste of summer”.

“What’s unique about the Honey Deuce is that it’s something that people really look forward to since you can only have the original at the US Open,” he said.

“You can’t have a US Open without the Honey Deuce. It really is what the Mint Julep is to the Kentucky Derby but even more of a cultural phenomenon.”

How to make a Honey Deuce

Fill a chilled highball glass with cubed ice and 1.25 ounces Grey Goose vodka. Top with 3 ounces fresh lemonade and 0.5 ounce raspberry liqueur, such as Chambord. Garnish with a skewer of three honeydew melon balls.