Molson Coors has announced a strategic partnership with Naked Life, the No.1 non-alc Australian RTD company, to bring its products to the US market in 2025.

Naked Life provides a better-for-you non-alc cocktail option, transforming classic cocktails and mixed drinks into versions that deliver unmistakable taste without the alcohol.

“Consumers want more than just an alternative,” said Kevin Nitz, vice president of non-alc beverages for Molson Coors.

“They want a sophisticated, great-tasting option that aligns with their lifestyle. Naked Life provides a high-quality non-alc cocktail, delivering an experience of the best alc based versions. After you taste Naked Life, I dare you to believe it’s not a full-strength cocktail.” 

Crafted with distilled botanicals, Naked Life is designed to deliver the same experience of traditional cocktails, with less than 10 calories per can and made with natural sweeteners. 

The Australian RTD launched an equity raise with Birchal last year to accelerate its grocery channel growth and replicate this success in other channels and countries. 

It was named the fastest growing company in Australia in 2022 by The Australian Financial Review’s Fast 100. 

The company started as an experiment in founder David Andrew’s kitchen in 2016 and grew from $400,000 to almost $13 million in revenue in just three years and now outsells its nearest competitor by three times.

Molson Coors will launch Naked Life in the U.S online and in select retail locations starting March 2025. The initial launch will include five of Naked Life’s most loved RTD cocktail varieties:

• Mojito: Lightly sparkling, citrusy lime and fresh mint flavors complement the rich brown sugar and rum notes.
• Negroni Spritz: A sweet blend of cherry, lemon and orange extracts combined with the bitters of cinchona and bitter orange.
• Gin and Tonic: Distilled botanicals and extracts of lemon, bitter orange, and cinchona top noted with juniper berry.
• Cosmo: Refreshing cranberry paired with zesty lime and top noted with orange liquor notes.
• Margarita: A tart, citrusy and salty experience crafted with lime extract, unmistakable tequila notes and just the right amount of salt, subtly top noted with a pot-distilled botanical blend. 

With growth in the non-alc RTD category, which is up nearly 70% in the US over the past year, Molson Coors said Naked Life highlights the unmet desire for drinks that offer the same premium experience as alcohol options.

“The consumer market is shifting and is demanding more low and no-alc options, but the availability of truly great-tasting alternatives has been slow to catch up,” said Andrew.

“This partnership aligns perfectly with both companies’ goals to innovate and meet the evolving needs of today’s consumers, allowing us to rethink the beverage landscape for the future.”