[yellow tail] has introduced a new flavour to its popular Sparkling Cocktails range: Mediterranean Lemon Spritz.

The ready-to-drink cocktail blends natural lemon and citrus notes with a Australian sparkling wine.

Spritz cocktails are continuing to surge in popularity, with the category seeing 40.4% volume growth and 34.5% value growth in the wine segment.

Further reflecting the growing demand for this refreshing cocktail style, Google search volume for the keyword ‘lemon
spritz’ increased by 84% in December 2023 compared to the previous year, underscoring the rising interest in zesty, citrus-forward cocktails.

[yellow tail] brand manager Madeleine Legoe said: Our [yellow tail] Sparkling Cocktails Mediterranean Lemon spritz is the perfect zesty new addition to our Sparkling cocktails range.

“With the growth of lemon and RTDs, there was an opportunity to innovate recruiting younger consumers into the category and [yellow tail] brand. Available just in time for summer, it’s the perfect ready to drink cocktail, with no preparation necessary.”

[yellow tail] Australian Ambassador Sophie Monk said: “[yellow tail] Sparkling Cocktails Mediterranean Lemon Spritz is my favourite addition to the Sparkling Cocktails range. It’s a taste of Italian Summer in a bottle, and one I’ll be sipping over brunch with lemon ricotta pancakes, or with a zesty Mediterranean salad. But what I love most is it’s ready to serve and it’s delicious!”

The Mediterranean Lemon Spritz joins the successful [yellow tail] Sparkling Cocktail range that launched last year, which includes Wild Peach Bellini and Blood Orange Mimosa. It’s available exclusively at Dan Murphy’s for $18.