Award-winning Australian rhubarb apéritif RHUBI Mistelle has appointed Matt Dale as its first brand ambassador.

Dale’s remit is to help shape the future of Australian aperitifs, grow the brand’s visibility and educate trade and
consumers on how best to enjoy RHUBI.

Originally from New Zealand, Dale has more than 15 years of experience in the global drinks industry. He previously worked at leading bars across the world, including Sydney’s RE, The Waratah and London’s Bar With Shapes For A Name and Swift.

Having also cut his teeth in Brand Advocacy as the Brand Ambassador for Four Pillars in London, Dale brings a wealth of experience and knowledge to the table to assist RHUBI in driving the brand’s visibility.

He will work closely with National Distribution Partner Vanguard Luxury Brands and Brand Director Linn Philips-Johansson to continue to grow the awareness and love for RHUBI, mainly focused on NSW.

Dale said: “I’m really excited to be working with RHUBI, a brand I’ve followed closely from the start and which I’ve always had an affinity for. I want to use RHUBI’s platform to help educate trade and consumers on the Australian aperitivo culture. I
believe Australians are ready for the change and to choose more local and lower sugar alternatives to other old-school apéritifs out there.”

Philips-Johansson said: “At RHUBI we believe a successful brand is made up of two crucial things: quality products and brilliant people, and we’re excited to add Matt to our repertoire to grow the brand in Australia. Matt has an excellent understanding of the Australian spirits industry; a great network and solid experience in cocktail making, and it’s a pleasure to bring him onboard during this exciting time for RHUBI.”

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