Mark Anthony Brands International (MABI) and Lion have announced they will not renew their current distribution agreement for White Claw in Australia.

According to a statement by Lion, both parties are exploring the opportunity for Lion to continue as a local manufacturer of White Claw products from then on, but Lion will no longer sell, market or distribute White Claw seltzers in Australia from 1 August 2025.

Up until 1 August 2025 Lion will continue to operate as usual as the seller, marketer and distributor of White Claw products.

Mark Anthony Brands International Divisional President Richard Dillon said: “As the number one RTD company in North America, MABI will establish our own presence in the Australian market, with a view to widening our portfolio of consumer centric brands to fuel category growth.

MABI will also expand into the non-alcoholic sports drink segment via ‘MAS+ by Messi’, our joint venture between Mark Anthony Brands and Lionel Messi.”

“Both Mark Anthony Brands International and Lion have played a big role in the growth of White Claw in the Australian market – White Claw is the number one hard seltzer and a top 10 light RTD player,” Dillon added.

“Mark Anthony Brands International recognises and is thankful for the hard work and resource that Lion has invested into the White Claw brand to achieve its success in the market.

“Mark Anthony Brands International will begin to engage with industry stakeholders, with the focus on activities post 1 August 2025.”

Lion Australia Managing Director, James Brindley said: “Lion is committed to supercharging our RTD business with compelling portfolio of Lion-owned RTD brands, including Kirin Hyoketsu, Four Pillars and James Squire Whisky – and an exciting innovation pipeline backed by consumer and market insights, and customer co- creation sessions.

“We have enjoyed a strong partnership with Mark Anthony Brands International and wish them every success for the future.”

Lion recently expanded its popular James Squire range to include two whisky soda RTDs – Zesty Citrus and Ginger & Lime. The products are stocked at Liquorland, First Choice and Dan Murphy’s.