Lifestyle

Corona names the world’s 100 best beaches

Corona is celebrating its 100-year anniversary with a list of the top 100 beaches in the world to visit.

The beer brand has cultivated a deep association with the beach since 1925, embodying a lifestyle connected to nature and relaxation.

However, in news certain to shock Aussies, only two of our beaches scored spots on the list: Whitehaven Beach in Queensland and Lucky Bay in Western Australia.

North and Central America scored 25 beaches, South America 23, Europe 23, Asia 14, Africa had eight and Oceania just seven!

Seriously? Aussie beaches are among the world’s best!

According to Corona, its Beach 100 list is a curated guide of the world’s most iconic beaches, from hidden coves to legendary coastlines to remote paradises. According to Corona, these beaches aren’t just destinations; they’re places where people have travelled for centuries to disconnect from the real world and reconnect with nature.

To build the guide, Corona assembled a panel of beach experts, comprised of oceanographers, surfers, free divers, and other nature enthusiasts to curate the list, all who meticulously rated hundreds of the world’s beaches using a carefully curated set of criteria. Each beach in the Corona Beach 100 is “Sun Awarded” – rated between one to three suns – and recognizes the locations that embody the true spirit of “This is Living” based on three essential elements: Beachside Culture, Connection to Nature, and Scenic Aesthetics.

“For 100 years, Corona has fully embodied the ‘This is Living’ spirit of the beach lifestyle, inspiring people to disconnect from their everyday routine and reconnect with nature and each other,” said Clarissa Pantoja, Global VP of Corona.

“Enjoyed by millions around the world today and still growing, Corona will always remain unwavering in its commitment to the beach. This anniversary is not just a celebration of our legacy, but also a call for everyone to embrace their best side – the beach side – both now and for the next 100 years to follow.”

To kick-off the anniversary, Corona will take over one of the most iconic beaches in the world – Copacabana Beach in Rio De Janeiro – as a marquee sponsor of a global concert that will transform the shores of Copacabana Beach into the ultimate celebration on May 3.

To highlight its 100 years of beach culture, Corona has alunveiled a branded legacy film, titled “This is Living Since 1925,” that brings to life many decades unfolding over the course of a day. From the early beginnings of beach side gatherings during the bikini era to swimming and surfing across the globe today, the archival look and feel across the film sets the tone for each decade, which also depicts a variety of beaches and coastlines from around the world.

As seen in the film – created in partnership with Wieden+Kennedy Amsterdam – Corona’s integration within the beach culture is effortless in the scenes over time, a testament to the brand’s natural place on the beach “Since 1925.”

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