Lion has paid tribute to Group CEO Sam Fischer, following the announcement he will depart in October to join Treasury Wine Estates.

Fischer will succeed TWE CEO and Managing Director Tim Ford, who is leaving the wine company after 14 years.

Fischer has more than 30 years of global experience in alcohol beverages, consumer goods and luxury brands. Prior to joining Lion, Fischer spent 15 years with global alcohol beverage leader Diageo in various roles, including as President, Asia Pacific & Global Travel.

Lion said: “Sam has made an incredible impact in his three years with Lion – along with his team he has transformed our business with a new strategy for growth, a simplified and streamlined operating model, as well as a new ambition, behaviours and purpose.

“He’s unlocked increased investment, which has been refocused into our world-class brands, digital transformation and product innovation to meet the evolving needs of our customers and drinkers.

“Sam has been focused on developing an entrepreneurial, innovative and challenger mindset that has carried forward from our founders and is present in our culture today.

Fischer said: “This role has been an absolute highlight of my career – I’ve loved working with our people, brands and customers, as well as visiting all of our breweries and regional offices across our markets. I’ve got a huge sense of pride in relation to the transformation we’ve undertaken over the last few years and where we are today. While this was an incredibly difficult decision, it feels like the time is right for me to take up an opportunity for another iconic Australian business based in Melbourne where my family and I live.”

Lion said it had commenced the process to recruit the next CEO of Lion.

“We’ve got great momentum as a result of Sam’s efforts – cheers to a great three years and all the best for your next challenge,” Lion concluded.