Corona has been recognised as the most valuable beer brand in the world for the second consecutive year in Kantar’s BrandZ 2025 Most Valuable Global Brands report.

Eight out of the 10 most valuable global beer brands belong to AB InBev according to the report.

In 2024 AB InBev produced all-time high revenue and 15% underlying EPS growth. The year marked double-digit growth for Corona outside of its home market of Mexico and triple-digit growth of its no-alcohol brand Corona Cero. Corona Cero was the first beer brand to sponsor the Olympic Games, making its debut in Paris 2024.

In 2025, Corona is celebrating its 100-year anniversary with events all over the world through its “Corona 100” platform.

Corona is followed by Budweiser, the second most valuable beer brand in the world. Michelob ULTRA moved up one spot to number five amongst beer brands globally.

Michelob ULTRA has also been named the winner of the Kantar Brand Growth Award in the US, presented to the brand that achieved the greatest year-over-year increase in brand value. The award recognizes a brand’s ability to lead with relevance, earn trust at scale, and drive measurable impact through strategic clarity and marketing excellence.

“For Corona to be recognised as the most valuable beer brand in the world in the same year the brand is celebrating its 100-year anniversary shows the power of building brands for the long-term. And as the fastest growing beer brand in the US, Michelob ULTRA was recognized with the Kantar Brand Growth Award,” said AB InBev Global Chief Marketing Officer Marcel Marcondes.

“Having eight out of the top 10 beer brands in Kantar’s BrandZ rankings reflects our focus on growing our megabrands through consumer-centricity, consistency and effectiveness.”

The global report, which marks its 20th anniversary in 2025, has become an authoritative source for understanding the value and impact of brands in a dynamic market landscape.

“With the right level of investment and strategic focus, brands have huge potential to drive growth for their owners,” said Kantar CEO Chris Jansen.

“Anheuser-Busch InBev is a perfect example of this in action – through Corona and their other brands, they have mastered the ability to cut through in the face of changing consumer behaviour. Congratulations to all their teams.”

Published annually, the Kantar BrandZ Most Valuable Global Brands report ranks the world’s top brands across categories, providing valuable insights into shifting consumer preferences, brand performance, and industry trends. Its methodology, combines consumer perceptions with financial data to present a holistic view of a brand’s value as a corporate asset.

Other trends from Kantar BrandZ’s 2025 global report included the alcohol sector being down -11%. Kantar noted it “has been under pressure from reduced consumption, especially among younger generations who instead focused on health and wellness, including increased consumption of low/no alcohol beverages. The fragmentation in spirit flavours and craft beer is also diluting the market share of legacy brands”.

Corona names the world’s 100 best beaches