Heineken 0.0 has been announced as an official partner of F1® THE MOVIE, with the collaboration brought to life by a new campaign directed by the movie’s director Joseph Kosinski and featuring the film’s stars, Brad Pitt and Damson Idris. 

The campaign will launch ahead of the film’s global release on 25 June, with Heineken 0.0 also featuring in the film. In one scene Damson’s character, Joshua Pearce, is seen enjoying a Heineken® 0.0, assuming he’s about to drive, when expectations are reversed and in fact it is Brad’s character, Sonny Hayes, getting behind the wheel.

In the lead-up to the film’s release, fans can expect exclusive content and behind-the-scenes access via Heineken channels.

“At Heineken, we believe culture has the power to shape behaviour,” said Heineken Global Head of Brand Nabil Nasser. 

“By becoming part of F1® THE MOVIE, we’re taking the conversation around moderation into a space that’s global, influential, and emotionally engaging. This partnership isn’t just about visibility – it’s about making alcohol-free choices feel natural, accepted and relevant in the moments that matter, especially in social settings. As leaders in the 0.0 category, we’re committed to redefine what it means to choose moderation today.”

Damson Idris said: “F1 is intense, it’s fast, it’s high-stakes, and it’s full of pressure. But that’s what makes it exciting. This short film flips the script — not just on racing, but on how we celebrate and connect. Choosing a 0.0 isn’t about holding back, it’s about deciding what works for you and owning it, whatever the moment.”

Joseph Kosinski said: “This film isn’t just about the speed and spectacle of Formula 1, it’s about the emotion and culture around it. Every detail mattered, including our partnerships. We wanted collaborators who understood the world we were building and the shift in how people connect with sport today. Their presence in the film feels authentic, and that was essential to me as a storyteller.”

The F1® THE MOVIE partnership builds on Heineken®s longstanding global sponsorships including Formula 1, the UEFA Champions League, and the US Open.

Further campaign and film details will be announced over the coming weeks.

It’s not the first time Brad Pitt has spruiked Heineken. Back in 2005 he appeared in an ad called “Beer Run”, directed by David Fincher.