The world’s most valuable beers, spirits, champagne and wine brands for 2025 have been revealed by Brand Finance.

Corona Extra has retained its position as the world’s most valuable beer brand, with a brand value of $US13.4 billion. Heineken and Budweiser have held on to second and third place, respectively, also maintaining their rankings from 2024. The US’s Michelob and China’s Tsingtao have entered the top 10 for the first time, while Guinness has rejoined the top 10 for the first time since 2018.

Tsingtao remains the world’s strongest beer brand, noting a Brand Strength Index (BSI) score of 95.6 out of 100 and an AAA+ rating.

Brand Finance’s data also shows that non-alcoholic beer drinkers most strongly associate Beck’s, Peroni and BrewDog with high-quality NoLo lagers and ales. Guinness emerges as the leading brand overall in the NoLo beer category. The research further reveals that non-alcoholic beer drinkers over-index against the general population across all interests
and sporting activities.

Brand Finance Valuation Director Henry Farr said: “Brand Finance data shows that non-alcoholic beer drinkers are 68% more likely to be interested in sport and more than twice as likely (106%) to be interested in running, compared to the general population.

“This trend reflects a growing consumer focus on moderating alcohol intake and prioritising health, without giving up the social experience of enjoying a drink. It’s a key growth area within the alcoholic beverages market and brands like Guinness – capable of appealing to both alcoholic and non-alcoholic drinkers – are well-positioned to enhance their brand value as consumer preferences continue to shift.”

Chinese baijiu brand Moutai remains the world’s most valuable spirits brand in 2025, with a brand value of $US58.4 billion. It also ranks as the second-strongest spirits brand globally, noting a BSI score of 92.4 out of 100. Brand Finance research, conducted solely in its home market of China, reveals that Moutai performs strongly across key brand metrics,
including reliability, reputation, and likeability.

Diageo’s tequila brand Don Julio ranks 15th in terms of brand value but emerges as the strongest spirits brand in 2025, with a BSI score of 94.2 out of 100. According to Brand Finance data, eight of the top 50 spirits brands globally now hold a AAA+ brand strength rating – the highest rating awarded by Brand Finance.

Brand Finance also highlighted the top performers across the spirits category, with Jack Daniel’s, Smirnoff, Bacardi and Aperol emerging as standout segment leaders.

The spirits top 10

1. Moutai
2. Wuliangye
3. Luzhou Laojiao
4. Xinghuacun Fen Wine
5. Hennessy
6. Yanghe
7. Jack Daniel’s
8. Gujing Gong Jiu
9. Bacardi
10. Johnnie Walker

LVMH’s Moët & Chandon has retained its position as the world’s most valuable champagne and wine brand, a title it has held since the launch of Brand Finance’s Champagne & Wine 10 ranking in 2020. Its brand value has reached $US2.1 billion, supported by high-profile, long-term partnerships such as its 34-year-role as the official champagne of the Golden Globes and
global ambassadorship with international tennis star Roger Federer since 2012.

With a brand value of $US1.2 billion, E & J Gallo Winery’s Barefoot is the world’s second most valuable champagne and wine brand. Brand Finance research reveals that the brand performs particularly well among US consumers, noting perfect 10 out of 10 scores for consideration, preference, and understanding.

Australia took out two top 10 positions on the Champagne & Wine 2025 list and was in third position globally for Brand Value by Country. Penfolds came in at number three on the list, while Yellow Tail was at number six.

The new report by Brand Finance showed the alcohol category recording growth, which the independent brand valuation consultancy attributes this growth to continued premiumisation and the rising popularity of no- and low-alcohol (NoLo) alternatives.

View the full list here.