FELLR’s latest release, Pink Lemonade, gives this nostalgic throwback favourite a fresh, grown-up twist.

Crafted with raspberry and lemon juice, it features only 4g of sugar and 94 calories per can.

FELLR Co-Founder Will Morgan said: “We’ve always focused on making drinks that are full of flavour without the sugar spike. With real fruit juice and fewer calories, Pink Lemonade is a crowd pleaser that actually tastes like the flavour on the can.”

As consumers lean into lighter, low-sugar options without compromising on taste, FELLR continues to focus on releases that reflect the growing demand for better-for-you drinks that balance flavour, function and fun. Pink Lemonade also continues the brand’s move out of the seltzer category.

FELLR Co-Founder Andy Skora said: “We’re seeing a shift away from overly sweet RTDs. With Pink Lemonade, we’ve delivered something juicy and refreshing, without being sickly — it’s crisp, clean and perfect for all-day drinking.”

Born during COVID-19 lockdowns, FELLR has grown to become Australia’s number one independent Light RTD brand according to the latest IWSR Australia RTD report.

FELLR Pink Lemonade is rolling out now in retailers nationwide, with an RRP of $22 for a 4-pack of 330ml (4% ABV) and $99 for a 24-pack.