The top retailers in Australia have been revealed in the Finder 2025 Customer Satisfaction Awards, with Dan Murphy’s winning both the Most Loved bottle shop and Legendary Service gongs.

ALDI won the Top Value award for the second year running, while BWS was the Most Recommended bottle shop and was top rated for rewards and special offers. 

Liquorland Warehouse, Liquorland and IGA Liquor were also highly commended.

Finder’s Head of Awards Susannah Binsted said: “Dan Murphy’s came out on top for the overall shopping experience while BWS was rated as having the best offers and was also the most recommended this year.

“ALDI is the only brand to win an award for the second year running and it’s not surprising to see it recognised for value.”

Finder polled over 60,000 Australians in this year’s customer satisfaction awards program.

Brands were rated by Aussies across a range of metrics like customer service, product range, value for money, trustworthiness and product quality. These metrics were then weighted to determine the winning brands in four areas per vertical: most loved, most trusted, top value and legendary customer service. 

Last year, First Choice Liquor was voted the Most Loved and Most Trusted bottle shop and also lauded for having the most Legendary Service.

Coles Liquor announced in March 2025 that it was phasing out its Vintage Cellars and First Choice Liquor Market stores across the country, rebranding them under the Liquorland banner.