Bondi-based beverage start-up Leuca is celebrating the successful launch of one of Australia’s first non-carbonated vodka-infused RTDs.

Leuca hit the shelves in July, with more than half of its initial production run pre-sold to local venues and bottle stores.

“Our third production run has since sold out and are now on our fourth production run, which is roughly five times the size of the last, as demand continues to climb,” said co-founder Shaun May.

Sales were boosted by a viral TikTok moment that has received more than 240,00 views, sparking the development of an e-commerce site that allows customers outside of Sydney to order directly.

Leuca combines water, five-times-distilled premium vodka and natural fruit flavouring. The brand was initially introduced in two flavours: Watermelon Mint Lime and Apple Blackcurrant. A third flavour is planned in time for summer, with the announcement scheduled for mid-November to early December.

“We got tired of healthier RTDs always being super carbonated or bland,” said May.

“Finding a drink that tasted genuinely good often meant compromising on sugar or additives. Watching our peers on platforms like TikTok decarbonating their beverages made us realise there had to be a better way. That’s exactly why we created Leuca, a tasty, enjoyable beverage without carbonation or sugar overload.”