The original team behind Rekorderlig Cider has created a mood-enhancing, zero-proof spirit called Noot.

Brothers Christian and Kieron Barton, together with their original Rekorderlig team, have introduced a new category of spirits powered by a blend of botanical nootropics and adaptogens.

These mood-enhancing ingredients are designed to elevate clarity and connection, and uplift without intoxication.

Australia is experiencing a major shift in how people drink. Zero alcohol choices have surged nationwide and zero proof RTDs continue to grow at triple digit rates year on year.

UK retailers have seen a 600% spike in NoLo alcohol demand, signalling a global transformation in drinking behaviour. Major players are betting big. Guinness 0.0 has invested over 30 million euro and now sells more than 176 million pints of its zero alcohol stout each year.

In Australia, younger drinkers are driving the movement. Nearly half of Gen Z plan to stay booze free during key social periods, while 64% of adults say they want to moderate long term.

“We built Noot for people who love the moment but not the morning after,” said Kieron Barton. “We did not just take the alcohol out. We added something better, nootropics for a feel good buzz and social connection. This is the next evolution of drinking.”

Developed with ethnobotanist and clinical herbalist Kerry Hughes, the formula is designed to support clarity, sociability and ease.

“The feeling Noot gives is not about numbing or sedation,” says Hughes. “It is a fresh kind of energy. Clear, relaxed and open. Green Oat leads the way here, helping people ease into the moment without losing their edge.”

Noot is launching in Australia with three zero-proof spirits: Watermelon Agave, Green Apple Whiskey and Aperitivo Italiano. Each bottle has only 10 calories per serve, is vegan friendly, gluten free and contains no artificial colours or flavours.

The range is available at Dan Murphy’s, leading bars, www.nootdrink.com and rolling out in Total Wines and BevMo in the US now and the UK in 2026. RRP $45.