Australia has always been a world leader in alcoholic RTD sales, but new data from NielsenIQ has revealed on-premise consumption has surged by more than a third in the last two years. 

The analysis highlights RTDs generated $2.5 billion of spending in 2025—12% up from 2024 and 35% more than in 2023. The stellar performance has made it the fastest growing category in the country’s licensed sector, and the third largest category by value across beer, cider and spirits. 

RTDs now attract 15 cents in every dollar spent on drinks in Australia’s on-premise, compared to 12 cents in 2023. 

The figures were revealed in new RTD analysis that has been added to NIQ’s On Premise Measurement (OPM) solution,  which provides comprehensive insights into all beverage categories across Australia. 

The OPM data shows RTD sales totalled around 198 million serves in 2025. Just over half (53%) of sales were from draught  lines, while packaged items accounted for 47%. Draught sales have soared by 57% in two years—more than three times the 17% growth in the packaged segment. Meanwhile vodka remains the dominant spirit, making up nearly half (48%) of all RTD sales. Whiskey-based RTDs attracted a 27% share. 

NIQ’s OPM analysis was complemented by consumer research that revealed the demographics and preferences of RTD purchasers. This showed that younger adults dominate the segment, with nearly half (46%) of RTD consumers aged 18 to 34. While these adults tend to choose RTDs based on vodka, whiskey and gin, older drinkers are more likely to prefer darker options including rum, bourbon and whiskey. Across all age groups, consumers are attracted to RTDs by value and branding, while relaxation and refreshment are among the other key drivers. 

NIQ Client Associate Director – Australia Ryan Winslade said: “The ready-to-drink category is one of the hottest parts of Australia’s on-premise at the moment.

“From price to convenience to refreshment and much more, RTDs tick a lot of boxes for consumers and we’re likely to see more growth throughout 2026. But in an increasingly competitive space, all brands and venues will have to work hard to stand out from the crowd.”