Rugby Australia has announced a new multi-year partnership with Melbourne distillery Starward Whisky as the Official Whisky Partner of the Wallabies, Wallaroos and Perth SVNS.

The new agreement will come to life across match-day activations, digital presence and exclusive, custom product releases.

As part of the multi-year agreement, Starward Whisky will have extensive rights across Rugby Australia’s major events, including match-day hospitality, stadium signage, player appearances and co-branded merchandise.

Starward Whisky will also become a focal point of the fan experience, securing exclusive pourage and interactive activation rights at all home Wallabies and Wallaroos Test matches, as well as the Perth SVNS.

Starward Whisky was founded on the belief that Australia could produce a world-class whisky that belonged in every discerning bar, a conviction proven right when the distillery was named Most Awarded International Distillery at the 2022 and 2024 San Francisco World Spirits Competition, beating more than 5,500 entries from the world’s most established whisky nations.

Rugby Australia CEO Phil Waugh said: “We are thrilled to welcome Starward Whisky, a proud Australian owned and operated business, into the Australian rugby family.

“This new partnership will help elevate the unforgettable, shared experiences for our supporters at home events and we’re looking forward to raising a glass in July.”

Starward Whisky Founder David Vitale said: “When I started Starward Whisky, I wanted to make a whisky that could stand next to the world’s best and belong there — not as an Australian version of something else, but as something the world hadn’t tasted before.

“The Wallabies and Wallaroos are building toward exactly that moment: Australia on home soil in 2027 and 2029, showing the world what we’re made of. That’s a story Starward Whisky understands from the inside. We’re proud to be part of it.”