The top-selling RTD brand in the US and UK—BuzzBallz—has officially launched in Australia.

The initial launch range of the spherically-shaped, pre-mixed cocktails includes BuzzBallz BIGGIES Berry Cherry Limeade, the number one selling BuzzBallz flavour worldwide.

For a limited time, as soccer fever grips the nation, BuzzBallz BIGGIES Goaaaaaal-Melon is also available. It takes the iconic BuzzBallz shape and supersizes it into a 1.5L ball containing eight servings, designed for sharing with groups. Both flavours are 15% ABV.

The BuzzBallz brand was invented in 2009 by Merrilee Kick, a Texas high-school teacher pursuing an MBA and looking for extra income. She was marking papers beside her pool when she was inspired to create ready-to-drink cocktails in spherical, floating plastic cups to prevent glass breakages.

The brand has gone on to be available across 27 other countries and garnered hundreds of awards. It was acquired by Sazerac in 2024.

 “As a trailblazer in the RTD space, we have received many inquiries to acquire the company, however, Sazerac matched our innovative culture and spirit best,” Kick said at the time.

The first BuzzBallz products are now available through national wholesalers. Sazerac said it will continue to monitor Australian consumer preferences and assess future launches based on local demand.

In the UK, BuzzBallz have been a hit with the Gen Z market, with consumers gravitating to the brand’s bright colours, unique shape and TikTok fame.

BuzzBallz Vice President Jess Scheerhorn told The Drinks Business: “BuzzBallz has become a TikTok sensation, with thousands of user-generated videos showing people enjoying the drink at house parties, pre-drinks and park BBQs.

“Our favourites have to be the consumer taste tests and the dedicated hunts to try every flavour.”