Sheep Dog Peanut Butter Whiskey has launched its first flavour innovation, Peanut Butter Jelly Whiskey.

Blending whiskey with peanut butter and strawberry notes, the latest release carries through the signature caramel warmth of the original, now paired with a jammy twist.

Peanut butter and jelly is a favourite with US consumers and Sheep Dog owner Sazerac reckons Aussies will embrace it too. It’s been well received in America, with nostalgic flavours continuing to gain momentum across food and drink.

Industry reports highlighting a growing consumer appetite for familiar, comfort-led profiles reimagined for modern formats (source: Mintel Global Food & Drink Trends).

Unlike more complex cocktail builds, Sheep Dog Peanut Butter Jelly Whiskey keeps things simple. Best enjoyed straight, over ice or as an ice-cold shot, this whiskey is designed for easy drinking, whether at the bar or pouring one at home.

Since launching in 2021, Sheep Dog Peanut Butter Whiskey has carved out a strong following across bars and bottle shops and is now the second biggest flavoured whiskey brand in Australia, with fans on track to drink more than 15 million 30ml nips this year alone.

Sheep Dog Peanut Butter Jelly Whiskey (30% ABV) is available at Dan Murphy’s, BWS and independent bottle shops, RRP $62.