New releases

Y Series launches limited-edition NFL Collection

The Official Wine Sponsor of the NFL in Australia and New Zealand, Y Series, has launched of a limited-edition Y Series x NFL collection, celebrating the arrival of the NFL’s first-ever regular season game in Australia.

The collection features NFL-inspired packaging across some of Y Series’ most popular varietals, including Prosecco,
Pinot Grigio, Lighter Pinot Grigio, Sauvignon Blanc, Riesling, Pinot Noir and Shiraz.

Hill-Smith Family Estates CEO Karl Martin said: “The NFL Melbourne Game coming to Australia is a huge moment for sports fans, and we’re proud that Y Series will be part of how people celebrate it.

“Whether it’s gathering friends for a watch party, heading to Melbourne for the game or simply enjoying the atmosphere surrounding the event, this partnership is about creating memorable moments and giving fans another way to connect with the excitement. That’s exactly the sort of occasion Y Series was made for.”

NFL General Manager – Australia and New Zealand Charlotte Offord said: “The NFL’s presence in Australia continues to
grow, and partnerships like Y Series play an important role in helping us create meaningful local experiences for our fans.

“Together, we’re giving Australians more ways to connect with the game and be part of the excitement surrounding
the NFL Melbourne Game and beyond.”

The Y Series x NFL limited-edition range will be available nationally from September at Dan Murphy’s, BWS, Liquorland, and independent retailers (RRP $15).

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Categories: New releases