Moët & Chandon is celebrating its successful partnership with 2026 US Open from 23 August to 13 September, which included the high-profile launch of The Moët Serve cocktail.

Throughout the tournament, the Moët & Chandon Club de Tennis welcomed guests including Friends of the House Elle Fanning, Emma Roberts and Regé-Jean Page, as well as rising talent Paul Anthony Kelly.

Made-to-order cocktail The Moët Serve, introduced as an upscale alternative to Grey Goose’s iconic Honey Deuce, was in high demand at bars on the grounds. Served on ice and garnished by three lime wheels, the cocktail paid homage to one of the sport’s most recognisable accessories: the tennis ball canister.

Moët & Chandon said: “Easy to hold, easy to open and designed to move with guests, the Moët Serve combines 280 years of heritage and savoir-faire with an on-the-go format that adapts to the fast-paced environment of the tennis tournament.

“A vibrant chapter that once again illustrated Moët & Chandon’s unique art of celebrating every victory, on and off the court.”

Moët & Chandon Senior Brand Director Daniela Curiel noted that serving the cocktail in a can was practical, as it preserved the drink’s effervescence and travelled well across the large site, but also theatrical.

“The result is a refreshed custom serving format that feels both familiar yet unexpected, creating a memorable experience from the moment guests see it canned fresh on-site to the moment they peel it open and enjoy their first sip,” Curiel said.

Moët serves its first RTD at US Open