With warm weather on the way, Mishka Vodka has released its new premix RTD range, including three flavours: Passionfruit, Pine Lime and Lemon.

Each flavour is combined with its five times distilled vodka and aims to deliver fresh, punchy flavour with a light sparkling bubble.

The launch taps into a growing appetite for ready-to-drink cans. The latest retail data from Endeavour Group shows premix is its fastest growing category, with the premix vodka sub-category growing at almost double the rate of any other premix category.

The trend is driven by Gen Z and Millennial drinkers looking for easy, flavour-forward options for social occasions.

Pinnacle Drinks Head of Marketing Connie Tomlinson said: “Cocktails have always been a huge part of Mishka’s brand identity, as we strive to encourage Mishka fans to ‘own their mix’. These RTDs make that easier for those who want a great drink without the hassle of mixing it themselves.

“We know the younger legal-aged drinking population are reaching for RTDs, and that trend is only continuing to grow, particularly for vodka-based premixes. Each flavour within this premix range has been deliberately developed to capture tastes Aussies love, and to fit any occasion where consumers are looking for this style of beverage.”

The new MISHKA Vodka range is available at Dan Murphy’s and BWS stores across the country.