Moët & Chandon flowed this week at the Golden Globes, as the Champagne House celebrated more than 30 years as the Official Champagne of the star-studded event. The sponsorship was another publicity […]
Editor
My name's Alana House and I went home after 20 years in the same workplace. But life never goes according to plan ... my marriage broke up ... so now I'm juggling single motherhood with a part-time job and two puppies. Life's never dull ...
Victorian Government strips Hard Solo from shelves early
Victorian bottle shops are reeling following the news the government has banned them selling Hard Solo with immediate effect. Carlton & United Breweries (CUB) had initially advised Australian retailers on 21 December […]
Name change for Plantation Rum
Maison Ferrand has announced the rebranding of its Plantation Rum to Planteray Rum. The name change has been in the works since the 2020 murder of George Floyd, which sparked protests in […]
New CEO for Metcash Liquor
Metcash has announced the appointment of Kylie Wallbridge as the new CEO Liquor following the retirement of Chris Baddock. Baddock retired as CEO of the Metcash Liquor pillar in October 2023 due to […]
Drinks brands ace the Australian Open
It’s an all-star line-up of drinks brands for the 2024 Australian Open, with Canadian Club, Aperol, Penfolds, Piper Heidsieck, Peroni, Squealing Pig and Somersby among those partnering with Tennis Australia for the […]
The biggest selling bubbles for New Year’s Eve
Prosecco sales have overtaken Champagne at many liquor retailers during 2023, with the sparkling wine predicted to dominate New Year’s Eve celebrations in Australia. Coles data has revealed 43% of Aussies are […]
Growing sales for native ingredient-infused seltzer
A hard seltzer range infused with native ingredients called MODE is attracting a growing number of Australian fans. MODE blends native Australian ingredients with premium triple distilled vodka crafted in country Victoria […]
Hard Solo discontinued two months early
Carlton & United Breweries (CUB) has discontinued Hard Solo two months early following discussions with state liquor regulators. The Alcohol Beverages Advertising Code Scheme (ABAC) announced in November that the name Hard […]
Beam Suntory Australia’s most successful launch ever
The launch campaign for Suntory -196 has taken out a Global Grand Effie, the pre-eminent award in the marketing industry. The entry, Beam Suntory Australia’s -196 and The Monkeys “Ridiculous! How -196 defied […]
The Margarita hack you need to try
The Margarita is one of Australia’s favourite cocktails, but squeezing endless limes for them at summer soirees isn’t anyone’s idea of fun. Fortunately an Aussie couple have created an ingenious hack for […]