You know something has hit peak cool when a Kardashian gets involved. Kendall Jenner has become the latest celebrity to launch her own tequila brand, called 818. The 25-year-old joins the likes […]

Rapper Jay-Z has sold a 50% stake in his luxury Champagne brand Armand de Brignac to Moët Hennessy for an undisclosed sum. The brand launched in 2006 and featured in Jay-Z’s song […]

As Australia’s two-speed recovery gains momentum, the Roy Morgan Research Institute has conducted a national survey of the country’s high-spending premium consumers to identify their favourite brands. And while it’s been knocked […]

Drinks sponsors are breathing a sigh of relief following the news that tennis fans will be allowed back into Melbourne Park for the remainder of the Australian Open. The Victorian government announced today […]

Did you sip something pink drinks for Valentine’s Day on Sunday? You’re not alone, Rosé has been the fastest growing varietal in Australia for the last five years and continues to outpace […]

The last of Sydney’s lockout laws have been scrapped, with Kings Cross moving in line with the rest of the CBD from March 8. In a bit to revive the city’s night-time […]

Ryan Reynolds, P. Diddy and David Beckham have teamed up to film a hilarious ad to raise awareness for the plight of bartenders in the US and UK, who are struggling financially […]

Mountain Culture Beer Co has gone from a start-up to Australia’s number one brewpub and brewery in just 16 months. The brewery, based in Katoomba, NSW, has received more than 22,000 ratings […]

The Bacardi Cocktail Trends Report has revealed how recent cultural shifts have re-shaped the beverage industry, why we’re craving spice and bitters, which cocktails recipes are on the rise, and how we’re imbibing […]

Super Bowl drinks ads cost millions to film, with 30-second time slots costing about $5.5million according to CNBC. The game is scheduled to be played on February 7, at Raymond James Stadium in Tampa, […]