Guinness sales in Australia significantly spiked during the British & Irish Lions Tour, with 1.2 million litres estimated to have been poured. That’s equivalent to 2.1 million pints and 1.9 million Guinness […]
Lion has announced Kirin Ichiban will replace Furphy as the official beer of the Victoria Racing Club (VRC) ahead of the 2025 Melbourne Cup Carnival. Already the most poured-tap beer at Flemington […]
Asahi Beverages has partnered with hospitality giants ALH and Australian Venue Co to open two branded beer venues: Australia’s first Carlton Draught bar in Melbourne and a Great Northern-themed venue on the […]
Penfolds has overtaken Changyu as the world’s strongest Champagne and wine brand according to Brand Finance’s Alcoholic Drinks 2025 report. Changyu is one of China’s oldest wine producers and has driven its […]
As the Australian Government prepares to freeze the draught beer excise for two years, from August 1, the spirits industry is calling for the same relief. They have labelled the new, two-tiered […]
Influencer marketing has become a powerful tool in the drinks industry for driving engagement and brand awareness. Micro-influencers are proving particularly effective, as their smaller, more engaged followings foster a sense of authenticity […]
Whisky & Alement’s Kimi Kim has been named Australia’s Malt Whisky Tasting Champion for 2025. The bi-annual Australian Malt Whisky Tasting Championship was held in Melbourne for the first time in its […]
Police from the Melbourne Bicycle Patrol have helped catch a man alleged to have stolen $14,000 worth of beer in Melbourne in recent months. In conjunction with officers from the Melbourne West […]
The world’s most valuable beers, spirits, champagne and wine brands for 2025 have been revealed by Brand Finance. Corona Extra has retained its position as the world’s most valuable beer brand, with […]
The Wimbledon men’s singles final was interrupted over the weekend by a Champagne cork landing at the feet of one of the players. The match between Jannik Sinner and Carlos Alcaraz saw […]
